Events take a lot of work to put together. Right after you plan an event and get all the details sorted, you have to begin promoting it. You could spend a lot of time (and your hard earned money) promoting an event the old fashioned way, or you can try and do things a little more efficiently. Save yourself a ton of hassle and promote your event efficiently! Read on to find out more.
Use Social Media
Why not promote your event with the help of social media? Social media platforms are a great way to promote events that you’re having. You can even add hashtags to make searching easier. Creating an infographic with a photo and the information about the event is a quick and easy way to spread the word about your event. Promote it on any platform from Instagram to Twitter to get more visibility and attendees.
Send Out Emails & E-Vites
If you have an email list for people to invite, send out emails and e-vites! Digital invitations and inviting people to events online is a quick and easy way to make sure that they hear about the event. After all, everyone’s chronically clinging to their cell phones, so notifications about an email or message pop right up. It’s a good way to establish a base attendance for the event and get those numbers plumped up.
Create a Hashtag
Creating a hashtag unique to the event will allow others searching for the hashtag to find information about the event. Make sure that the hashtag is added on flyers and digital messages about the event so that people can search for the hashtag and stay updated on the event.
Promote Everywhere You Can Online
Promoting online is a good way to get eyes on your event. You can go online from anywhere to Facebook to Twitter to LinkedIn and promote the event. Title your post something that includes the event and put the basic information on it (date, time, location). That way people will be able to hear about your event and also forward it or like it, causing more people to see it as a result.
Include Photos & Highlights from Past Events
One way to get people excited about attending your event is to show photographs of previous events. If the event looked like a lot of fun, people may want to go to this one. Also be sure to let people know about sneak peeks, whether it’s prizes, special surprises, contests and more. Get people jazzed about attending your event any way you can– photos and incentives are a great way to do that. Just make sure any photos you share are high quality and appropriate.
Delegating tasks to other people breaks up the total work to do so you can focus on what matters. There will always be plenty of people to handle lesser tasks, so make sure that you distribute different tasks to different people so that you can do your best work. Sometimes efficient promotion means equally efficient delegation.